Small and medium sized businesses today are relying more than ever on IT systems to efficiently run their business, support customers and optimize productivity. These systems house sensitive digital data ranging from employee and customer information, to internal emails, documents and financial records, sales orders and transaction histories. This is in addition to applications and programs critical to daily business functions and customer service. While corporate-level data losses and insider theft are well publicized, many smaller businesses have also become casualties of data...

While there are some obvious pointers that work across any channel, from the phone to a letter – relevance, value, engaging style – the social networks can’t all be approached in the same way. It’s not just that most of us have used them for personal reasons and it can come as a shock that all that experience sometimes adds up to not much when you have to use them for business. It’s that they have their own identities – their own cultures, ways of doing things and their own etiquette’s. When you set out to communicate with customers over social media, you...